Start your reselling business with just Rs.5,000:

Start your reselling business with just Rs.5,000:

Business plan for a fashion jewelry reseller that will operate on Instagram/Whatsapp:

Your aim is to provide customers with the latest fashion jewelry trends at affordable prices. You will source products from trusted suppliers like and curate a selection of jewelry that appeals to a wide range of customers.

Target Market:

Your target market will be fashion-conscious women between the ages of 18 and 45. This demographic is known for their love of jewelry and are active on social media, making Instagram the perfect platform for your business.

Product Offerings:

You will offer a variety of fashion jewelry including necklaces, earrings, bracelets, and rings based on beads, pearls, semiprecious stones or ready made jewelleries. Your products will range in style from statement pieces to more understated, everyday items. Your products will be sourced from reliable suppliers like and will be of high quality.

Marketing and Sales Strategy:

Your main marketing strategy will be through Instagram where you will leverage influencer marketing and user-generated content. You will also utilize Instagram's paid advertising options to reach your target audience. Your sales strategy will be to offer promotions and discounts to your followers, as well as providing excellent customer service.

Financial Projections:

Your projected start-up costs will be Rs.5,000, which will cover the cost of sourcing products, setting up the Instagram account, and initial marketing expenses. Your projected monthly operating expenses are Rs.2,000, which includes the cost of product sourcing and marketing. Your projected monthly revenue is Rs.10,000, with a 30% profit margin.


Your fashion jewelry reselling business on Instagram has the potential to be successful due to the growing popularity of fashion jewelry and the high engagement of our target audience on the platform. With a well-executed marketing and sales strategy, good suppliers like and a focus on providing excellent customer service, we believe that our business will thrive and achieve your financial projections.